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Capabilities Case Study: Automating Translation of
Online Reviews

THE CHALLENGE

Trendsetting technology company seeks an automated method for quickly and accurately translating online reviews of their clients' products into English.

THE SOLUTION

McElroy Translation worked closely with the client to set up a process for pulling new foreign language text from their system automatically, and then instituted professional crowdsourcing by having our workflow system notify a prequalified team of linguists to translate language segments online. Once each translator submits the text, the McElroy system automatically delivers it back to the client.


McElroy’s workflow technology allows for content submitted by the translator to either be delivered to the client or to an editor for an additional QA step, depending on the client’s quality needs. McElroy provides a dedicated project manager to monitor the dashboards in case a project or client requires further assistance.

THE BENEFIT

McElroy’s client is now able to provide English product reviews for their clients within hours of content being submitted by anyone anywhere in the world. These reviews have the accuracy of human translation without the added cost and time that is typically incurred.

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